Brands

Some Of Our Brands

”Kavaklıdere Winery, the first private sector wine producer in Turkey, is founded by Cenap And in 1929 in Ankara, it has steadily developed to become Turkey’s leading wine producer.

Our company owns 617.5 hectares of vineyards in the most important wine-producing area of Anatolia, where our professional wine growers strives to maintain the perfect grapes-soil-climate equation and increase the potential of the vines that produce the grapes that have been successful in the production of Anatolian wines for hundreds of years and to introduce wines from international grape varieties grown in Anatolia’s varied micro-climates to achieve their best potential when they are transformed in to wine.

As our company celebrates its 84th year, our products are being produced in modern facilities and vineyards located in Ankara-Akyurt, Cappadocia-Gülşehir and Aegean-Kemaliye-Pendore. Kavaklıdere Winery has a storage capacity for 19.5 million liters and exports almost 20% of its production, which consists of 51 different wines, plus two grape juices, to European, American and Far Eastern markets”

Efe Raki ventured upon raki production facility works in 2002 following the abolishment of the government monopoly on the production and sales of distilled liquors in our country.
Efe Raki first met the consumers in Germany in August of 2004 and later in Turkey. Within the first 6 months, Efe Raki reached a successful sales rate beyond expectations when all of the production was sold out.
Upon receiving such appreciation in the market, the annual production capacity was increased from 5 million liters to 15 million liters as of 2005 in order to meet the increasing demand.
Correct brand positioning, consistent marketing and defined promotional strategies also plays a great role in the current success of Efe Raki along with consumer’s appreciation. Efe Raki, meeting consumers as a brand new product in a market where habits are highly deep-rooted, has accomplished creating a loyal customer group despite the compelling structure of the market. Reaching out to more consumers with its unique taste is included in the future marketing strategies of Efe Raki.


The innovations brought to the sector by Efe Raki regarding consumer safety are among the privileges which are adopted by its competitors and which make Efe Raki unique. Following the tragic consequences unearthed by the alcohol scandal that took place in our country, Efe Raki introduced many innovations to the sector in terms of bottle security. Ball-type caps which are impossible to forge thanks to its security system were first developed by Efe Raki. The red tape which appears when the bottle is opened and does not disappear when closed back is another security measure. In addition, the laser-printed production code and the hologram label are included among other security measures. Such applications constantly emphasize how consumer safety is important to Efe Raki.


In the raki market, where only sales took place and no marketing activities were conducted for years, Efe Raki leads the way embracing an innovative vision. Putting its heart and soul into reviving raki culture and keeping it alive in our country, Efe Raki continues developing new products in order to contribute in this culture.

Anadolu Efes was founded in Turkey in 1969, a beer producer and a non-alcoholic beverage producer-bottler, with operations in a wide geography that covers Turkey, Russia, CIS countries, Europe, Central Asia and Middle East is continuing its journey to become a global company. Anadolu Efes became today 5th largest brewer in Europe and 11th largest brewer in the World

 

Today, Anadolu Efes has a brand portfolio of 46 brands, 18 beer processing facilities consisting of 5 in Turkey, 8 in Russia, 2 in Kazakhstan and one in Moldova, Ukraine and Georgia, along with 7 malt and 1 hop factories. Anadolu Efes has annual production capacities of 43.7 million hectoliters of beer and 293,656 tons of malt.

 

The flagship brand of Efes Anadolu, Efes Pilsener is the high-quality lager with 5% alcohol content, brewed by bottom fermentation technique with selected hops and barley. The beer has a refreshing, well-balanced smooth taste and easy drinking character.